Siddy
*Sadaf Zarrar
Dreamer / Doer
Cornel Windlin
The Birth of Cool, for Kunsthaus, Zürich,1997
Unknown
Live Sassy
+ artistic
philosophy
A self-proclaimed student of life, the only thing I know is that I know nothing. I crave new experiences, new learnings, new ways…
I was raised in a tiny town that taught me the values I hold dear today. In my world, kindness is a super power, we leave no person behind and there’s enough room for everyone.
Humans inspire me, conversations spark my creativity and connections anchor me.
I lead proudly with my heart, I believe in the power of authentic engagement. I believe that the right words at the right time have the power to change the world, I believe communication is the foundation of any relationship including that of a brand with its consumers, I believe dialogue is the key to solving most things, and most importantly I believe everything is solvable.
It is with this belief I started my career over two decades ago.
My multifaceted marketing experience propels me to work that ‘work’. I love a good challenge.
Finding simple solutions to complex problems, managing multi-stakeholder expectations and creating sustainable platforms which produce in market results are my happily ever after.
CV
Work Experience
- Senior Director Global Creative Strategy
- Director Creative Excellence and Integrated Content
- Head of Integrated Marketing Communcation
- Group Brand Manager
- Head of Marketing Communications
- Brand Manager
- Group Brand Manager
PASSION PURSUITS
CURRENT
- 121 Life Coach
- Podcast Host / ‘Success Made Simple’
- Micro Influencer / Instagram @sadafzarrar
- Blogger, Social Entrepreneur / www.SiddySays.com
- Radio Jockey / City FM89, Radio1 FM91
- Televsion Host / Pakistan Television, Geo Television
Education
- MA Marketing Communcation, 2004
- MA Mass Communication, 2001
- Certificate in Leadership Coaching, 2022
